Alternatots was started with a simple desire to create fun, alternative, goth, punk, rockabilly and tattoo inspired childrens clothing and to make good use of my addiction to fabric and trims.
I have always loved fabric and creating things and after spending my childhood dressing my dolls I decided the next step would be to go to fashion college. So after completing a degree at the London College of Fashion in Textile and Print Design, I then worked for various clothing companies specialising in punk, rockabilly and gothic style clothing.
When my daughter was born in September 2007, I was very disappointed with the choice available to me when it came to clothing her. All the colours were pastels and all the brands that claim to be 'alternative' only consisted of slogan t-shirts and vests. There wasn't a pretty dress in sight!
So I decided to create my own, and Alternatots was born.
At the moment each item by Alternatots is hand made to order. If I haven't made it, I have printed it in my studio, this means there is a waiting time of up to 4 weeks for some items.
I also stock items from my other favourite brands such as Sourpuss and Six Bunnies.
If you have any questions then please contact me at Julia@alternatots.com.